creating a “drinkable billboard”. Experiential marketing. They did not just create an ad, they created an experience. In order to make more people try Coke Zero, they built a billboard that serves the drink to thousands of fans. Even a tweet that poured Coke Zero was enough to bring a Coke into people’s hands, and that’s how the whole
COCA COLA FIRST EVER DRINKABLE AD CAMPAIGN Read More »
Volvo: THE EPIC SPLIT MARKETING CAMPAIGN
Volvo: THE EPIC SPLIT MARKETING CAMPAIGN Read More »
When we\’re asked to think outside the box, we sometimes don\’t know where to start because our brains are programmed to think in familiar ways. We are engulfed by the personal bubble we have built because it is safe.
CREATIVE THINKING: Get out of the box Read More »
Sample Post What Can We Learn From This Campaign? From this we learn, speak to people directly. Focus your message, whether it’s to women, men, the gay consumer, or other subsets – by speaking to them for who they are not what they are. In layman’s language, Lifestyle marketing. A marketing strategy that positions the
HOW AN AD CAMPAIGN MADE SUBARU SUCCESSFUL Read More »
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission – Why things go viral
WHY DO THINGS GO VIRAL? Read More »
The best job in the world, widely regarded as one of the most influential tourism promotions of its kind, broke new ground in creative marketing for all the right reasons.
The BEST JOB IN THE WORLD CAMPAIGN Read More »
Shawn Anchor has an insightful take on how happier, more optimistic brains perform better…. https://www.youtube.com/watch?v=fLJsdqxnZb0&ab_channel=TED 3 gratitude’s – write down 3 new things you are grateful for each day; Your brain starts to retain a pattern of gratitude Exercise – It teaches your brain that behavior matters Random Acts of Kindness Achieve More.
The Happy Secret To Better Work Read More »
Why is “Systems Thinking” important? It encourages you to look at things from an entirely different perspective and ask better questions before jumping to conclusions.
The reason so many people accomplish so little is that they never allow themselves to lean back and imagine the kind of life that is possible for them. Here Are A Few Tips To Help You Live Your Dream…
Setting Goals Effectively Read More »
Another great key to remember is people are not numbers. Your ability to inspire behavioral change in others comes from more than numbers and incentives. It comes from who you are, where you have come from, and what your message is to the world and to your team. Lead from there and you will inspire multitudes that you
Management by Inspiration Read More »